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Please click on the links below to read our news releases. Kiosk surveys provide businesses with accurate, timely feedback Gathering customer feedback in the Caribbean
15 August 2005Kiosk surveys provide businesses with accurate, timely feedback Building customer relationships pays back. Businesses know customer feedback is essential in order to spot trends early, build loyalty and make informed decisions that impact the bottom line. Separating truths and myths about your customers’ perceived needs and behaviors can only be done with their direct feedback. But what’s the easiest, most effective way to get feedback? According to Stanley De Marchena, interactive information kiosks with touch screen are the latest technology businesses with direct customer contact rave about. Among the most outstanding features of such interactive survey stations and information kiosks is the high degree of automation, thanks to streamlined processes, self-service, and the prompt availability of results. In the past, retailers, who could have benefited most from immediate customer feedback were often left out of the shared experiences loop, since their paper comment cards were ignored by the majority of their customers. The directness and ease of use of touch screen based, interactive survey systems attract customers to try out the new technology and share their views on the shopping experience and other opinions and suggestions they may have. The new technology comes with several other advantages than asking survey questions. When deployed at the point-of-sales the kiosks can at the same time serve for informing and educating customers about products, services, upcoming events, loyalty programs, directories, way finding and any other information that could be useful to customers right now and then, and also enhance the shopping experience. Stanley De Marchena who markets the smart information kiosks from US software designer and kiosk integrator, Diatouch, Inc., in Aruba and the Netherlands Antilles says it is fascinating to watch people from all age groups touching the buttons on the friendly, colorful screens and browsing through the survey or other kiosk content. “It’s easy, it’s fast and it’s fun”, he comments, anyone can do it without any computer knowledge. To learn more about Vision Marketing Services and interactive survey and information kiosks call Stanley De Marchena at Phone 297-588-6510 or send an email to sales@surveysandmore.com Back to Top
05 Nov 2004GATHERING CUSTOMER FEEDBACK IN THE CARIBBEAN ORANJESTAD, Aruba, PHOENIX, Arizona, Aruba – Phoenix-based Diatouch, Inc., a leading US designer of touch screen survey software, joined forces with Vision Marketing Services in Aruba to bring touch screen aided surveys to the Caribbean market. Diatouch and Vision Marketing Services signed an agreement last Monday that gives Vision Marketing Services the exclusive distribution rights to market the Digivey Survey Suite, Diatouch information kiosks and related marketing research and information kiosk services in Aruba and the Netherlands Antilles. Stanley De Marchena, General Manager of Vision Marketing Services, is very pleased to add touch screen aided marketing research and the Digivey Survey Suite to their range of marketing research and customer relationship services. His young firm has extensive marketing research knowledge and is eager to help companies in the Caribbean to gather opinions and customer feedback to develop strategies and follow trends with this fast, next generation survey tool. “Digivey makes the survey taking process an engaging and enjoyable one”, he says. “I just like the idea to present in-real time results to my clients so that they may act on the information within minutes or monitor certain trends over time in order to improve and grow their business in the right direction.” “Digivey handles surveys in many concurrently available languages and is ideally suited for high performance feedback gathering in a multilingual region”, adds Elisabeth Scherer, President and Co-Founder of Diatouch. “I’m confident the multimedia elements and colorful look and feel of Digivey created surveys will equally attract the people and visitors of Aruba and the Netherlands Antilles as they do in the US, Australia, Europe and Asia. We are proud the Digivey Survey Suite will help businesses in Aruba and the Netherlands Antilles stay a touch ahead.” Vision Marketing Services is an Aruba-based marketing consulting and marketing research service provider catering to the islands’ diverse tourism and other industries. The experienced team of marketing professionals is dedicated to outstanding personalized service and offers a wide range of marketing research products and services that help their clients better understand their customers. For more information on Vision Marketing Services visit www.surveysandmore.com or call Tel. (297) 588-6510. Diatouch brings fresh ideas and leading touch screen technology aided solutions to the marketing research and other industries. Its products and services range from software development and plug and ask ready survey systems to custom, interactive self-service kiosk solutions for a varied customer base. For more information on Diatouch, please visit the web sites www.diatouch.com and www.digivey.com or call (602) 438-2100. Back to Top
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